Evony Age 2 Game Ads
With the recent release of the hotly anticipated Evony Age 2 Game – comes a marketing assault by those smart minds over at Evony LLC.
They’ve been able to nab over 20 million logins and gamers to Evony in just under 1 year, because of one of the best online advert campaigns seen not just in MMO (massive multiplayer gaming) but in recent internet memory.
The evony game and even the sequel, Evony Age 2 game are based on medieval design, where you build cities, grow your army and resources and attack the enemy to expand your kingdom.
Yet the adverts for the Evony Game have always featured scantily clad ladies and this has been a master stroke. The latest round of adverts don’t have much text referring to the Evony Free Forever game – simply some semi-naked girls that entice the viewer to click through.
But it seems competitors to Evony, other MMORPG games such as the Grepolis Game, Wewaii and Kingory Game haven’t quite learned from the smart minds of the evony backers.
Grepolis has done a good job of forging ahead with some quality ads, but not to the extent of the selling evony has done through their scantily clad young girls saying ‘Save the Queen’ – to note, there isn’t any Queen in evony either.. 
Wewaii is a hotelier game, where the player (playing for free) can design and market a resort and hotel business. (Much like the Tycoon or Sim Games. ie: Rollercoaster Tycoon, Hotel Tycoon and the many other games available to play). But their adverts have been more cartoony. Good, but not a patch on evony.
The Kingory Game has been the one that has got closest to the Evony Age 2 Game Ads. With a good looking asian girl featured in their ads, however she is well clothed – more in a geisha style. It’s enticing, and getting close to the strong evony design – but needs some way before it will have the pull.
Sure, Evony owners have spent some decent amounts of coin on producing a solid advertising campaign – not to mention how much they are paying to get users onboard. But the results are there for all to see, having in excess of 20 million users means that surely a good proportion of those users will be buying evony game coins. The purchase of evony gold essentially makes the developers money – the end goal.
(Because playing the free browser version, costs the developers money).
Expect in the near future to see a free facebook game app for Evony, much in the same way Kingory has done this. Many BBG (browser based gaming) designs are trying to tap into the big market that the Mafia Wars Game and Farmville have capture through Facebook, Myspace and other social media gaming portals.
